I’m Brad Goodchild, the studio owner at Bikram Yoga Five Dock.
After being in business for 3 years, I looked at what we were doing online and it really wasn’t up to scratch. I wasn’t happy with our website, I wasn’t happy with the traffic coming to the website and I knew I needed help.
In business, I’m good at what I do; I’m good at teaching yoga. What I’m not good at is digital strategies and websites, all those things that are so crucial to business these days. I asked Ben to come in and do some consulting for the business. So we sat down and spent a couple of hours together.
Traffic and leads have almost doubled!
Before we sat down, he did an incredible review of my entire digital strategy. He just looked at things from outside of the box – I learned things that I didn’t even know I could do. One of the first things we looked at was traffic to our website. I was blown away by some of the tools he was using and strategies he had to bring more traffic to my website. He had better ways for me to achieve more traffic to my website and talked about integrating my website with social media.
Initially we started with the home page and he highlighted so many things I wasn’t doing. And simple little things make a big difference. He had incredible strategies for when people get to my website and how to better capture those leads, suggestions to bring in an opt-in form, to place things a little differently, to bring video to my website…
After detailed discussions with Ben and then implementing them on my website, amazing things happened… Traffic and leads have almost doubled!
When the leads come into the studio now, it feels like we already have a relationship with them. They’re so much better educated on the yoga. They know who I am, they know I’m the studio owner, they already feel the culture of the studio, and it’s having a massive impact.
But it’s so much more than that. There’s just so many benefits that have happened that I wasn’t even expecting. Things like ranking highly for so many keywords relevant to my studio and relevant to the local area, so people looking for Bikram Yoga can find me so much more easily. When the leads come into the studio now, it feels like we already have a relationship with them. They’re so much better educated on the yoga. They know who I am, they know I’m the studio owner, they already feel the culture of the studio, and it’s having a massive impact.
The website now has an online store, so I sell so many more packages online. The website is so much easier to navigate, and clients go through all the pages and come in so much more educated ready to do their classes. It has really taken my business online to another level!
Its incredible to look at your website, knowing that it’s the best in your industry and that you’re outranking your competitors. I feel so much more confident with my digital strategy, and you project that into your business. I’ve got more authority online, and having that confidence when people walk in the door, you feel more connected to them and it helps your business so much!
Ben has been instrumental in helping me unlock potential online.
On a final note, I’ve known Ben for about 3 years, and we’ve been working together for a year. Knowing Ben personally, he truly is working hard to make Growth Studios the best it can be, so it really does rub off on you and rubs off on your own business. Ben has been instrumental in helping me unlock potential online.